Deal : Self Development

Storytelling has become a buzzword in marketing, but do stories work in other areas of business? How? Making sense and meaning are essential to every human endeavour and hence mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how Storytelling is a brain hack and shows how to ‘hack’ seven key areas of communication, from small talk to sales and from self-development to getting buy-in for a vision, idea or strategy. Whether you’re new to story-telling or already a pro, this definitive little guide is the hack to understanding and using your...